Friday, March 20, 2009

WALGREEN'S Has The Green Light!

This weekend I took a visit to Walgreen's on Spring Garden Street, as I do once a month or so, to pick up my prescription. While making my purchases, I was able to look around the store and see not many people there on a Saturday afternoon. I began to wonder why the store was this way. I was hoping that the weather played a huge factor in the slowness of business. This is because this Walgreen's has great advantages in store location.
This particular Walgreen's is a stand-off location right next to UNCG's campus and close to Greensboro residential area so therefore it is in walking distance of many people. It is on located on the corner of two of the busiest streets, Spring Garden and Aycock, so there is tons of traffic, by car and foot just alike but it is managable. It is also right across from a well known homey restaurant, in which they can pick up their customers also. There are also many other businesses around that area that they can pick up customers from too. They also have an excellent parking lot which can accommodate many customers at one time.
Although this store may seem great, this location does have it's downfalls. For instance, one of the company's biggest competitors is located right across the street and has been there way longer than this new store. Therefore they have had years to establish customer loyalty with residents that have been in the area for awhile. Also there is a median that separates the traffic on Spring Garden Street makes it impossible for customers driving on the right-hand side of the road to turn directly into the store's parking lot. If they wish to enter the parking lot, they have to make a U-turn at the light on a tight street. Their other option would have to be to take a left turn at the light onto Aycock Street and wait for oncoming traffic to stop (because there is no light there) so they can pull into the parking lot, near the pharmacy drive-thru, and drive around to the front of the store to park. This is extremely irritating, when it could have been a simple turn if not for the median blocking it off. So to avoid this, many consumers will just go to CVS, which you can get in and out of without a problem.
In the end the goods do outweight the bads. Hopefully this store and location will do well. This store is a good location, I just think they should try to tweak somethings with the city!

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